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Silverthread Co-founder Carliss Baldwin to Give Keynote Address at 38th SMS Annual Conference

The Strategic Management Society (SMS) invited Carliss Baldwin to be the closing keynote speaker at the Amsterdam extension of its annual conference on September 21, 2018, entitled Navigating the Platform Business Model: Strategies, Challenges and Best Practices. Carliss Baldwin’s keynote address will conclude the day’s discussion on how to successfully operate the platform business model.

About Carliss Baldwin

Carliss Baldwin is the William L. White Professor of Business Administration at the Harvard Business School and the Chairman and co-founder of Silverthread, a software economics company. She has experience and expertise in platform businesses from academic, strategic, and commercial perspectives. She has conducted extensive research on platform businesses specifically around the process of design and the impact of design architecture on firm strategy, platforms, and business ecosystems. Carliss has taught an MBA required-curriculum course in corporate finance and an elective course on mergers and acquisitions at Harvard Business School. She has written over 50 cases and notes for MBA and executive classes, and in 2014, her case on Roche’s Acquisition of Genentech was named the best case in Finance, Accounting and Control by the Case Centre. She is the co-author of Design Rules, Volume 1: The Power of Modularity and she has been published in a variety of leading journals including Strategic Management Journal, Organization Science, Management Science, Research Policy and Harvard Business Review. Carliss has won multiple awards for research and holds an S.B. in economics from MIT, and an M.B.A. and Ph.D. from Harvard Business School.

Additional conference highlights include:

  • Keynote Addresses – SMS opens and concludes the conference with academia and industry power players including Erik Kruse.

  • Panel Sessions – SMS brings together academics and domain experts from technology intensive organizations to discuss research and industry insights with the aim of developing a joint research agenda.

  • Parallel Breakout Sessions – Attendees can engage in numerous interactive case presentations on both business facing and consumer facing platforms from Ericsson to Connected Urban Transport.

The Amsterdam extension of the SMS Conference will be held on September 21, 2018 at the Amsterdam RAI Exhibition and Convention Center located at Europaplein 2-22 1078 GZ Amsterdam, Netherlands. For more information, visit

About the Strategic Management Society

The Strategic Management Society brings together the worlds of reflective practice and thoughtful scholarship. The Society consists of over 3,000 members from over 80 countries. Membership, composed  of academics, business practitioners, and consultants, focuses its attention on the development and dissemination of insights on the strategic management process, as well as fostering contacts and interchange around the world. The SMS holds several conferences throughout the year, broadening and developing the field of Strategic Management. Each conference explores a unique and current theme in the field and brings together leading scholars and experts from around the world. These conferences allow the opportunity for both young and senior scholars to present their research and receive feedback to develop the area of academia, as well as their careers. We are also proud to host workshops along with our conferences to allow more in-depth discussion and research development for our scholars. To learn more, visit

Silverthread Co-founder Carliss Baldwin to Give Keynote Address at 38th SMS Annual Conference
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